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Let’s admit it, fitness and fashion go hand-in-hand. Who wouldn’t want to look great in the process of getting fit?
Fitness is taking it's moment on the fashion runway! Many active wear retailers and designers are focusing on “athleisure.” Clothes are being designed that fit a somewhat broad category of being appropriate for either athletic or leisure pursuits, or both. Activewear is more than just "activity" wear but has become "anytime" wear. Many designer apparel companies are tapping into the fitness industry by designing fitness pieces that are not only functional but also fashionable. Fitness clothes that WE WANT TO WEAR! These companies are taking fashion wear beyond the streets and going into the gyms.
Fitness fashion is a mega trend in the industry, according to the Wall Street Journal, Barclays estimate the US athletic apparel market will increase nearly 50% to more than 100 billion at retail by 2020. What you wear to the gym can trigger mental changes that positively affect your performance, but also your workout motivation. Working out not only produces physical results, but also produces mental results. It is a stress reliever from a hectic day and a life saver in preventing diseases that plague so many people in our community.